In-app personalization

Use customer data across web, app, and other touch points consolidated in the CDP to personalize in-app user experience.

Client’s challenges:

It is challenging to connect data across multiple devices to power the personalization systems and bring your users more valuable content while increasing revenues. As such, oftentimes data that the vendor is sitting on is not fully utilized to personalize the in-app experience.

Meiro’s solutions:

Collect user data across touchpoints and build a recommendation system that will serve personalized content to the app users based on their historical and real-time behaviour across different channels stored in the CDP.

Vertical:

E-commerce & Retail

Metrics

Churn rate

Funnels

Consideration Conversion Engagement Retention

Channels

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Looking for ways to improve campaign performance, find new customers, and drive revenue?

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