Abandoned basket

Email

Push notifications

Web banners

Online ads

Consideration

Conversion

E-commerce & Retail

Conversion rate (CR)

Revenue per email

Don't let abandoned carts become missed opportunities – recover lost sales with personalized reminders!

Back-in-stock notifications

Loyalty

Retention

Customer lifetime value (CLV)

Keep your customers in the loop and boost sales by notifying them when their favorite products are back in stock.

Boost loyalty program engagement

Customer loyalty

Improve your customer engagement and loyalty by promoting your loyalty program.

Churn management

BFSI

Churn rate

Retention rate

Proactively prevent churning and increase customer loyalty with personalized campaigns to increase customer engagement.

Content recommendation

Media & Publishers

Increase engagement by displaying relevant content recommendations to returning users.

Customer lifecycle management

Gain a deep understanding of your customers at different stages of their lifecycle and tailor offers and experiences to their specific needs and preferences, ultimately improving customer lifetime value (CLV).

Customize notifications based on weather conditions

Customer satisfaction score (CSAT)

Engage your users in real-time and respond quickly to the dynamic nature of their environment.

Double opt-in

Engagement

Sign-ups

Open rate

Build trust with customers and improve reach of direct marketing campaigns with a Double Opt-in (DOI) system for receiving consent.

Empower customer service with customer behavior data

Customer service

Offline

Leverage the customer data gathered online to transform it into a valuable tool for your branch representatives or customer service assistants.

Expand reach and discover more leads

Awareness

Engagement rate

Capture your best customers in segments and model lookalike audiences off them for more efficient lead-generation campaigns and ad performance.

First purchase anniversary

Repeat purchase rate (RPR)

Show your appreciation and encourage repeat business by offering a special promotion to celebrate your customers' first purchase anniversary.

Golden record of customer

Customer wallet share

Unify customer data across your business units and products under a single customer view.

In-app personalization

Use customer data across web, app, and other touch points consolidated in the CDP to personalize in-app user experience.

Incentive for the first purchase

Encourage your users to make their first purchase by offering them a one-time discount, free delivery, or a promo code.

Incentivize app downloads

Apps show a strikingly higher engagement and retention than websites. Increase the number of your app installs, benefit from higher CLV, and enrich your user data.

Incomplete application notification

Don't lose users during the application process, and remind them to finish the remaining steps.

Incomplete registration

Don't lose users during the registration process and remind them to finish the remaining steps in order to gain benefits from your service.

Increase loyalty program sign-up rate

Don't miss the opportunity to enroll users in your loyalty program to engage them further, make them feel pampered, and increase their CLV and brand loyalty.

Lead picking

Cost per lead (CPL)

Improve application rates by focusing your customer service efforts on warm leads.

Lead prioritization

Improve your conversion rates by prioritizing the best leads.

Low stock notifications

Let users know that a product they have wishlisted or added to their basket is about to go out of stock, and they should not miss out.

Monetize 1st-party audience data

Return on investment (ROI)

Click-through rate (CTR)

As sole owners of audience data, publishers can create and sell inventories to brands willing to pay for display ads via direct buy or programmatic ecosystem.

Monetize on premium subscriptions

Increase revenues by monetizing premium content with paid subscription sales.

Next-Best-Offer (NBO)

Total revenue

Determine the best timing for offering your clients relevant services based on their product ownership and behavioral signals.

Online-to-offline attribution

Purchase

Improve budget efficiency and unlock deeper insights into your customers.

Optimize ad performance and spend through suppression

Cost per acquisition (CPA)

Stop wasting ad budgets with ineffective and irrelevant campaigns. Suppress already converted or unfit audiences from targeting to ensure ad relevance and maximum conversion rates.

Order confirmation

Send automated timely confirmation messages about customers' purchases and orders.

Personalize 'breaking news' notifications

Engage your users in real-time and inform them about the relevant content.

Personalize customer experience

Acquisition

Increase your user engagement by up to 60% with personalization of website, app, and marketing communications.

Personalize CX to anonymous visitors

Reengage and convert unauthenticated users with web personalization thanks to 1st-party tracking.

Personalized exit-intent pop-ups

Most users leave without converting. Personalize an exit popup to nudge users to convert before they have left your website or app.

Price drop alerts

Boost sales by notifying your customers whenever the price drops on products they have shown interest in.

Product recommendations

Increase customer satisfaction and loyalty by recommending relevant, high-margin products based on their purchase history and browsing behavior.

Product replenishment

Keep your customers loyal and make them come back for more with timely reminders to replenish their favorite products!

Promo code to complement an offline purchase

After a recent purchase, reward your customers with a coupon or a recommendation for a complementary product to re-engage and encourage them to repeat the purchase.

Recommendations based on price-sensitivity

Personalize offers and recommendations based on customers’ spending habits and budgets to optimize conversion rates and CLV.

Request feedback

Net promoter score (NPS)

Enhance your customer experience by collecting feedback and improving your business to meet customer expectations.

Reward customer loyalty by offering them personalized benefits such as free shipping or returns

Keep your customers loyal by offering them benefits tailored to their preferences and encourage them to re-purchase.

RFM analysis and scoring

Leverage every customer interaction to rank them in real time and use these attributes in segmentation and campaign targeting.

Risk management

Risk probability

Mitigate risks by identifying potential fraudulent activities through real-time analysis of customer behaviors and anomaly detection.

Shopping intention

Turn browsing into buying with targeted marketing messages that nudge customers to purchase the products they showed interest in.

Single customer view across multiple domains

Create 360 customer profiles that unify user data across different domains, platforms, or brands.

Turn returning visitors into subscribers

Increase your subscriber base, collect more data, and connect with your customers to offer them personalized content.

Up-sell & Cross-sell with complimentary products

Average order value (AOV)

Offer relevant complementary products to customers that are going through the checkout process or after they have purchased.

Win back dissatisfied customers

Proactively prevent customer churn by offering them attractive coupons to compensate for their low satisfaction score and thus improve your NPS.

Incomplete application notification

Client’s challenges:

Meiro’s solutions:

Metrics

Funnels

Channels

Looking for ways to improve campaign performance, find new customers, and drive revenue?

More use cases to explore

Churn management

Customize notifications based on weather conditions

Double opt-in

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Solutions

Resources

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