Anonymous visitor personalization

Client’s challenges:

In an era where the first impression can make or break a customer relationship, addressing customers with personalized experiences before they “have introduced themselves” is a must for any business that wants to thrive.

With third-party cookie deprecation, marketers face challenges identifying returning visitors before they sign up or make their first purchase. Unable to track the behavior of anonymous visitors, brands neglect 95-99% of their web traffic, delivering generic experiences and missing out on conversions and purchases.

This often leads to generic experiences and irrelevant offers for anonymous visitors, hindering conversion rates and customer satisfaction, which results in customers leaving for the competition.

Meiro’s solutions:

The game-changing Customer Data Platform technology enables tracking of anonymous visitors from their very first interaction enabling marketers to deliver personalized and consistent omnichannel experiences from the start. Meiro persistently stores and enriches customer profiles and cross-domain and cross-device data, enabling marketers to retarget returning unauthenticated visitors with personalized offers.

• Meiro does not rely only on PII identifiers such as emails to identify customers.
• CDP collects various data, such as location, browsing behavior, and technographics, to further inform decision-making and personalization engines.
• Profiles of anonymous visitors are stored long-term and enriched with 1st-party data with every single interaction.
• The data is immediately available for segmentation and personalized activation for remarketing and recommendation campaigns.

With these insights, companies can drive conversion rates and customer satisfaction with personalized experiences — companies leveraging Meiro CDP have seen a remarkable +23% increase in conversion rates in campaigns targeted at unauthenticated users.