RFM analysis and scoring

Leverage every customer interaction to rank them in real time and use these attributes in segmentation and campaign targeting.

Client’s challenges:

Historically customer scoring and segmentation was a batch process a company would run twice a year. The problem is that the customer can change segments based on the latest transaction or a few clicks in the app. If these signals are not being considered in how we treat this customer, brands lose opportunities to create value.

Meiro’s solutions:

Meiro’s algorithm leverages every single interaction of each customer in real-time and rank them accordingly. This classification can be instantly used in segmentation and campaign targeting.

RFM segments: to identify distinct customers segments and customize their engagement strategy
Propensity scoring: how likely particular customer is to convert
Product lifecycle scoring: combination of signals into one metric that tells how ready particular customer is to replace their product.

Vertical:

E-commerce & Retail

Metrics

Customer lifetime value (CLV)

Funnels

Retention

Channels

Email Online ads Push notifications Web banners

Looking for ways to improve campaign performance, find new customers, and drive revenue?

Look no further — unleash the full potential of your customer data with Meiro.