RFM analysis and scoring

Client’s challenges:

Historically customer scoring and segmentation was a batch process a company would run twice a year. The problem is that the customer can change segments based on the latest transaction or a few clicks in the app. If these signals are not being considered in how we treat this customer, brands lose opportunities to create value.

Meiro’s solutions:

Meiro’s algorithm leverages every single interaction of each customer in real-time and rank them accordingly. This classification can be instantly used in segmentation and campaign targeting.

• RFM segments: to identify distinct customers segments and customize their engagement strategy
• Propensity scoring: how likely particular customer is to convert
• Product lifecycle scoring: combination of signals into one metric that tells how ready particular customer is to replace their product.