Applying behavioral economics to improve personalisation & CX
6:00 AM GMT
June 3, 2025
Zoom
About the webinar
In today’s competitive digital landscape, understanding why customers make decisions is just as important as what they do.
In this exclusive webinar, we explore how behavioral economics can transform your personalization strategy. Learn how to map the “messy middle” of decision-making, reduce friction, and deliver timely nudges that drive customers to action.
Hosted by Paco Albie (Digital Immersion) and Pavel Bulowski (Meiro), this session blends cognitive science with real-world martech to unlock incremental LTV and lower CAC across channels.
Who Should Attend
This session is designed for:
- Marketers and CX leaders seeking better personalization strategies
- Product managers working on journey design and conversion optimization
- Data teams building cohort models and decisioning frameworks
- CRM and automation professionals driving omnichannel engagement
Key Takeaways
- Identify key “moments of truth” in the customer journey
- Apply behavioral economics to improve next-best action recommendations
- Map and simplify exploration-evaluation loops in the buyer’s journey
- Build customer cohort scorecards for precise segmentation
- Activate journeys across Email, SMS, Push, Web, App, and Paid Media
Join our free webinar
Book your spot
Can’t make it to the live stream? Sign up anyway, and watch the recording at your convenience.
Speakers
Co-Founder, Digital Immersion
Paco Albie is the Co-Founder of Digital Immersion and a seasoned expert in digital transformation and ecommerce strategy. With leadership roles at Nike, Chemist Warehouse, and Love To Dream™, he has delivered measurable growth by combining behavioral data, retail media, and personalization frameworks. At Digital Immersion, Paco helps brands compress the customer decision loop, reduce friction, and activate insights across MarTech stacks to drive conversion and retention.
Co-Founder & CPO, Meiro
Pavel Bulowski is the Co-Founder and Chief Product Officer at Meiro, a Customer Data Platform empowering brands to unify, analyze, and activate their customer data. With a background in data strategy and product innovation, Pavel guides teams in designing personalized, privacy-first journeys across channels. His work bridges business needs and technical capabilities to deliver scalable, customer-centric marketing solutions.
Join our free webinar
Book your spot
Can’t make it to the live stream? Sign up anyway, and watch the recording at your convenience.