CDP for health, beauty & pharmacy retailers
Unify your data to deliver real-time personalized engagement, creating mutual value for customers and vendors and driving lasting, scalable revenue growth.
How Meiro helps health & beauty retailers
Unify customer data across online/offline touchpointsRecognize customers transacting online and in-store, using offline insights to improve the relevance and timing of upsell and repurchase campaigns across digital channels.
Create omnichannel customer journeysUse holistic customer insights for precise segmentation and synchronized audience targeting across marketing channels, driving personalized experiences and revenue growth.
Grow private label and retail media revenuesLeverage enriched customer profiles and granular custom audiences to enable targeted on-site, social, and programmatic ads, or triggered marketing campaigns for specific vendor or private label promotions.
Success story from Australian retail pharmacy chain
with cross-device identity resolution
revenue growth
in 18 months
Client’s challenges & Meiro’s solutions:
Required a vendor compliant with Australia's data residency requirements
Hosted Meiro CDP on Australian DigitalOcean datacenter, meeting the local data residency requirements
Lack of a holistic view of customer data across touchpoints
Unified data across touchpoints with identity resolution
Time-consuming and resource-intensive audience building for each marketing channel
Provided user-friendly tools for no-code audience segmentation and immediate activation across the company’s marketing channels
Inefficient retail media monetization and vendor marketing due to lack of audience insights
Streamlined and automated media planning and campaign execution for vendors generating additional revenue
What pharmacy retailers love about Meiro CDP
Flexible data models
Our flexible data model and seamless integration capabilities can work with complex product structures and demand-based real-time pricing changes increasing accuracy of prediction algorithms and dynamic personalization.
Multi-brand support
Understand customer behaviour and preferences across the brands within group’s ecosystem to deliver more business value through cross-brand personalization and cross-sell.
Real-time personalization
Leverage AI-driven nudges for personalized beauty and supplement reorders, tailored to each customer's unique lifecycle, to enhance private-label product sales, average cart value, and CLV.
Learn more about Personalization
Optimized ad performance
Utilize granular segmentation, lookalike modeling, suppression, and AI algorithms to continuously optimize ad performance by automatically adjusting targeting parameters and content for maximum effectiveness.
Omnichannel campaign orchestration
Seamlessly integrate your existing marketing stack with our pre-built and maintained integrations or leverage Meiro's native tools, such as Mobile Push, Email, and Web Banners, to drive impactful campaigns directly from the CDP's interface.
Learn more about journey orchestration
Tooling for data monetization
Leverage first-party data to create new revenue streams—enable targeted on-site, social, and programmatic ads, and share bespoke audience insights to deliver unique value to your vendors.
CDP use cases for beauty & pharmacy retailers
Abandoned basket
Recover otherwise lost sales by re-engaging customers that have not completed a purchase with abandoned cart reminders enriched with personalized recommendations
Learn more
Price drop alerts
Trigger campaigns to notify customers when products they were previously browsing have been discounted.
Learn more
Product replenishment
Let customers who have previously purchased a product know when it is time to replenish their goods and encourage repeated purchase.
Learn more
Get Our Solution Guide for Health Retailers
Learn more about how our Customer Data Platform can help personalize customer journeys and drive revenues within the health, beauty and pharmacy retail sector.
What our clients say
Increase in cross-device addressability
for abandoned basket emails alone
"They have a team of professionals who make onboarding smooth. They provide great guidance, and I can honestly say that their knowledge comes from extensive experience. If I am thinking about CDP and how it should look within the company, I truly believe that Meiro CDP is a benchmark."
Here’s how Meiro is different from other CDPs
Accelerated data integration
Unlike most CDPs, Meiro automates data normalization, cleaning, and enrichment, letting you ingest unstructured data in real-time and batch with native Reverse ETL, cutting implementation time and dependency on internal resources.
Ultimate composability
Scalable and flexible, Meiro integrates seamlessly with your MarTech stack and data infrastructure, letting you select only the CDP components you need while keeping customer data secure and under your control in your data warehouse.
Headless personalization
Unlike most personalization techniques that rely on real-time data, Meiro empowers your web and mobile app CMS to deliver AI-driven, headless personalization, leveraging rich historical customer insights stored in the CDP—enhancing experiences and driving customer lifetime value (CLV).
Deployed anywhere
Meiro give IT teams full control over data and tech stack, enabling integration of custom security standards and tools while supporting private deployments across major clouds and on-premise. Even as a managed service, we ensure local data residency compliance in 100+ countries worldwide.
