IBM Marketing Cloud

IBM Marketing Cloud (previosuly Silverpop) is a cloud-based digital marketing platform that provides email marketing, lead management, and mobile engagement solutions.

Utilise Silverpop’s ability to create multichannel marketing campaigns and connect it with other data sources to build customer profiles based on their demographics, purchasing history, interests, as well as time, location and the device that they shop from. Load processed data into Silverpop to be used as analysis.