PivotRoots partners with Meiro
It integrates with data bricks, Snowflake, Rudderstack, CT, and Moengage to deliver a single customer view, cleaner data, smarter segments, and predictive models
Company:
PivotRoots
Partner type:
Agency
Region:
India
As an agency managing performance and retention marketing for consumer-first brands, we often encountered fragmented customer data, siloed across web, app, CRM, and campaign platforms. This made it difficult to create meaningful, personalized journeys at scale. We chose Meiro CDP for a client after an extensive evaluation, and it has been transformative. Meiro unified data across sources, enabled real-time segmentation, and gave our marketing teams direct control over audience activation across channels like WhatsApp, push, email, and more. The result: improved campaign precision, a 30% uplift in open rates, and significantly higher conversion across reactivation journeys. What we appreciate most is the transparency and flexibility Meiro offers—removing dependency on engineering and accelerating experimentation. It’s now a critical part of our stack when delivering retention-led growth for our clients.
Abhimanyu Vyas
Head of Business
PivotRoots is a full-service, transformational digital marketing and MarTech agency with a 300-strong team of talented individuals across offices in India and UAE. The company offers services across industries and the digital ecosystem, including data and analytics, strategy and consulting, digital media planning and buying, UI/UX, social and content, SEO, and digital transformation. PivotRoots- a Havas Company has served clients across verticals including Disney, Amazon Prime Video, Swiggy, Kotak 811, KFC, Amazon miniTV, Bisleri, Study in India (EdCIL), Nuawoman, EC-Council, Parcos, Club Mahindra, RBL Bank, LTIMindtree, MSD Pharma, Narayana Hospitals, ET Money, Snapdeal, Celevida Wellness (Dr. Reddy’s), Cashe, PaySense, LazyPay, among others. PivotRoots- a Havas Company has won awards across prominent platforms, the most recent being Agency of the Year by ET Brand Equity Media Strategy Awards, Entrepreneurship of the Year by Campaign India and The ABBYS. Havas acquired PivotRoots in 2023 and has been integrated with Havas Media Network India.
Why partner up with Meiro?
As a native data integrations focused company, we thrive on collaboration. We are always looking to expand our tech allies and connect with the best ones in the market.
Drive advertising client ROIs through the roof with first-party data (looking at ya, agencies!)
Move on from manually wiring up clients’ data to delivering tangible results through consultative service experience.
The advertising industry is constantly evolving and old tech processes are not enough. New technologies such as CDPs are rising and companies need to keep up.
Work with experts that helped top banks and telcos in SEA turn regular data integration jobs into high value-added services.