Acquire High-Value Players More Efficiently

Client’s challenges:

Most acquisition strategies chase volume, not value. Gaming operators spend heavily on ads that bring in new sign-ups, but few of those players ever become profitable. Without a clear understanding of who your highest-value players are, every campaign risks burning budget on audiences that churn fast or never deposit enough to cover acquisition costs.

Meiro’s solutions:

Meiro CDP helps you identify and segment your “golden segment” — the players with the highest portfolio-wide lifetime value (CLV).
 By unifying behavioral and transactional data across all your brands, Meiro pinpoints which players are worth replicating — and enables seamless activation through your advertising platforms.
 Sync your best audiences to Meta, Google, or TikTok to create lookalikes that attract similar high-quality players. Or turn your VIPs into advocates with data-driven referral rewards that actually convert.

Example use cases include:

• Lookalike Audiences: Sync top-performing player segments to ad networks to acquire new players with similar value profiles.
• VIP Advocacy Programs: Identify and reward high-value players for successful referrals to lower CAC while maintaining trust.

Impact

• 📉 25–40% lower cost per acquisition (CPA) across advertising channels.
• 🎯 Higher-quality player acquisition that drives long-term retention.
• 💸 Improved ROI through data-driven targeting and smarter ad spend.

How Meiro CDP Makes It Happen

• Golden segment identification: Unify deposits, engagement scores, and bonuses to define your best player profiles.
• Cross-platform activation: Automatically sync high-value segments with major ad platforms.
• Predictive analytics: Use behavioral data to forecast which audiences are likely to bring higher CLV.
• Private deployment: Maintain data security and compliance while ensuring precise control over your acquisition pipeline.