Optimize Marketing Spend With Smarter Player Targeting

Client’s challenges:

Gaming operators often overspend on broad campaigns that reach players who will never convert — or worse, players who churn just after claiming a bonus. Without reliable first-party data, ad platforms over-rely on generic signals, leading to inflated CPAs, wasted impressions, and difficulty scaling profitable player acquisition.

As privacy changes reduce the precision of third-party targeting, operators lose visibility into which placements, messages, or audiences actually drive ROI. Marketing teams end up guessing, resulting in inefficient spend and volatile performance.

Meiro’s solutions:

Meiro CDP enables operators to use real-time first-party data to drive more accurate targeting, suppression, and budget optimization across all ad platforms. By unifying player behavior, deposit history, engagement scores, and churn risk, Meiro allows you to build segments that ad platforms can actually learn from. Suppress low-value or bonus hunters, re-activate high-potential players, and automatically shift budget toward audiences proven to drive revenue — not just clicks.

Example use cases include:

• High-Value Suppression: Exclude existing VIPs, recent depositors, or bonus hunters from acquisition campaigns to eliminate wasted impressions.
• Real-Time Budget Shifts: Automatically increase spend when high-performing lookalike segments show strong conversion signals.
• Cross-Channel Frequency Control: Prevent the same users from being bombarded across platforms to protect ROI.

Impact

• 📉 Up to 30–50% reduction in wasted ad spend through precise suppression.
• 📈 Higher ROAS by shifting budget to proven, revenue-driving audiences.
• 🔁 More stable, predictable acquisition performance even during seasonal volatility.

How Meiro CDP Makes It Happen

• Unified first-party data: Combine deposits, engagement, and session data for accurate segment building.
• Real-time activation: Sync winning segments and suppressions to all major ad platforms instantly.
• Smart budget optimization: Identify high-performing audiences and automate budget reallocations.
• Private deployment: Maintain compliance and ownership over sensitive player data while maximizing ad efficiency.