The Secret to Converting Anonymous Traffic: Your Biggest Untapped Growth Opportunity

About the webinar

97% of your web traffic is anonymous. What if you could turn it into your biggest growth opportunity?

In today’s privacy-first, high-expectation world, most marketing teams still focus only on the small segment of users they can identify—existing customers and logged-in users. But what about the rest? The anonymous majority—unidentified users browsing, clicking, and leaving behind a trail of cookies and behavioral data—holds massive untapped potential.

In this webinar, Karel Holub, a seasoned MarTech expert and solution consultant at Meiro, will break down the real challenges and tactics for activating anonymous visitors. He’ll walk through a practical playbook for tracking anonymous traffic using first-party data, engaging unauthenticated users with personalized experiences, and moving them toward conversion.

During the webinar, Karel will share real-life case studies of brands that have tripled engagement with previously anonymous users by combining persistent tracking, real-time identity resolution, and behavior-based personalization.

Who Should Attend

• Marketing Leaders looking to improve conversion rates, customer acquisition, and personalization across the full funnel.
• Digital Transformation Consultants exploring practical, cost-effective solutions for anonymous activation and real-time audience segmentation.
• C-level Executives and Decision-Makers seeking solutions to improve business performance through smarter use of existing traffic and data.

Key Takeaways

How to Track Anonymous Visitors with 1st-party cookies

Learn how to implement persistent first-party tracking across different browsers and devices to build behavioral profiles, even when users remain unauthenticated.

The Identity Resolution Playbook

Understand how cross-device identity stitching works and how to build unified customer profiles without relying on hard identifiers like email addresses.

Campaign Ideas for Converting Anonymous Visitors

Explore practical personalization use cases (e.g., personalized exit-intent pop-ups) that help drive conversions for anonymous visitors.

Cross-Channel Activation Tactics

Learn how to push anonymous segments into activation channels like web personalization and paid media.

Real-Time Personalization at Scale

Understand how to trigger personalized experiences for anonymous users based on real-time and historical behavior.

Use Cases from Leading Brands

Get inspired by how companies use Meiro to triple engagement with unauthenticated users while reducing ad spend and improving conversion rates.

This webinar is supported by our partners:

• Adastra, a global consulting company helping organisations drive digital transformation through data since 2000.
• CONVZ, premier destination for cutting-edge data analytics solutions in the MENA region.
• Devhaus, harnesses the latest technologies to help startups, scaleups, and SMEs scale faster and smarter.