AWS & Meiro: Where Personalization Meets Privacy
7:00 AM GMT
July 9, 2025
Zoom
About the webinar
As customer expectations for personalization rise, so do concerns around data privacy and regulatory compliance—especially in the regulated industries and markets, where data residency requirements are shaping martech strategies.
Join us for a focused session on how organizations are balancing these competing demands through modern customer data architectures. Nader Ghandi, EMEA Partner AdTech & MarTech Lead at AWS, will explore how AWS services are enabling composable Customer Data Platforms (CDPs) that meet local compliance standards while supporting scalable, AI-driven personalization.
Drawing from real-world use cases across highly regulated industries, Nader will present practical architectural patterns for implementing secure, privacy-first CDPs using AWS. He will also demonstrate how AWS AI capabilities are enhancing martech stacks—powering smarter segmentation, predictive engagement, and consent-aware experiences.
The session concludes with a live Q&A featuring Pavel Bulowski, Co-Founder of Meiro, who will share field insights on secure data management, activation, and overcoming compliance challenges. Whether you're revamping a legacy system or building a modern martech stack in the GCC, this session will help you strike the right balance between innovation and compliance.
Who Should Attend
- Marketing and Digital Experience Leaders tasked with enhancing personalization and customer engagement while maintaining data compliance.
- Data and Analytics Professionals seeking to unify and activate customer data across platforms.
- Cloud and IT Architects navigating data residency and martech integration within AWS.
- MarTech and AdTech Strategists focused on building privacy-first, scalable customer data infrastructures.
Key Takeaways
- Common challenges when aligning customer experience with regulatory obligations—and how to overcome them.
- What a composable Customer Data Platform is (and isn’t)—and why it matters for marketing and IT.
- Real-world use cases for CDP implementation on AWS (e.g., personalization, direct marketing, advertising).
Speakers
EMEA Partner CX Lead, AWS
Nader Ghandi is a seasoned technology leader at Amazon Web Services (AWS), specializing in AdTech and MarTech solutions across the EMEA region. With a strong background in solutions consulting, software development, and customer-centric innovation, Nader helps organizations design and implement scalable, privacy-first customer data strategies using AWS services. His expertise lies in bridging the gap between complex technical architectures and real-world marketing use cases, enabling businesses to unlock the full potential of their customer data.
Co-Founder & CPO, Meiro
Pavel Bulowski is the Co-Founder and Chief Product Officer at Meiro, a Customer Data Platform empowering brands to unify, analyze, and activate their customer data. With a background in data strategy and product innovation, Pavel guides teams in designing personalized, privacy-first journeys across channels. His work bridges business needs and technical capabilities to deliver scalable, customer-centric marketing solutions.