How to Select a CDP That Delivers Revenue in 2026
9:00 AM GMT
December 3, 2025
Zoom
About the webinar
The CDP landscape is evolving quickly — and in 2026, the gap between “owning a CDP” and achieving real commercial impact will be wider than ever. This session will help organisations cut through the noise and make confident, future-proof decisions. We’ll explore the critical questions every business should ask before choosing a CDP, including data architecture, identity resolution, governance, real-time activation, and the ability to drive revenue from day one.
You’ll learn what truly matters in a modern CDP: how well it integrates with your tech stack, how it handles consent and compliance, how it adapts to complex organisational structures, and ultimately — how it enables your teams to execute faster, personalise at scale, and measure business outcomes clearly. Whether you’re selecting your first CDP, reassessing your current one, or building a broader personalisation strategy, this webinar provides a practical, vendor-agnostic framework for making the right choice.
Who Should Attend
- Marketing, Digital, CRM, and Data leaders evaluating CDP options in 2026
- Organisations looking to turn their CDP investment into measurable outcomes
- Teams preparing RFPs or long-term personalisation roadmaps
- Businesses with complex data ecosystems, strict compliance requirements, or multi-brand structures
- Professionals responsible for customer experience, data strategy, or modernising their martech stack
Key Takeaways
- The essential CDP capabilities that directly impact revenue, personalisation, and speed
- How to evaluate identity resolution quality and why it fundamentally affects performance
- The key questions to ask vendors to uncover real constraints and hidden costs
- How to choose the right deployment model (on-premise, private cloud, hybrid) for compliance and scale
- How to build a practical selection framework that links CDP design to measurable commercial outcomes
Speakers
Founder, Martech Therapy
Matthew is the Founder of Martech Therapy, where he helps organisations make sense of complex Martech ecosystems through fractional leadership, CDP assessments, and vendor strategy. With over 20 years of experience across digital analytics, CDPs, and customer engagement platforms, he focuses on turning fragmented stacks into scalable, business-driven solutions. Known for his pragmatic approach, Matthew also hosts the Couch Confidentials podcast, sharing insights on Martech, Agentic AI, and building systems teams can trust.
Co-Founder & CPO, Meiro
Pavel is the Co-Founder and Chief Product Officer at Meiro, a Customer Data Platform empowering brands to unify, analyze, and activate their customer data. With a background in data strategy and product innovation, Pavel guides teams in designing personalized, privacy-first journeys across channels. His work bridges business needs and technical capabilities to deliver scalable, customer-centric marketing solutions.