Winning the AI Era with Hyper-Personalization
9:00 AM GMT
January 28, 2026
Zoom
About the webinar
As artificial intelligence reshapes how brands connect with customers, personalization has entered a new era — one where every interaction can be powered by insight, relevance, and measurable impact. Yet for organizations operating across borders, the challenge lies in balancing innovation with compliance: delivering hyper-personalized experiences that respect local data laws and preserve customer trust.
In this session, AWS, Adastra, and Meiro, will explore how AI-driven personalization can become a true revenue engine — not just a marketing trend. You’ll see how businesses are turning clean, compliant data into meaningful engagement, optimizing marketing investments, and unlocking scalable growth with AI built on cloud-native and enterprise-grade foundations.
From martech stack evolution and AI adoption on AWS, to data residency and responsible innovation, our speakers will share actionable insights and practical steps to help your organization design personalization strategies that deliver both performance and peace of mind.
Who Should Attend
- Marketing and Digital Transformation Leaders
- Data, CRM, and Personalization Specialists
- Martech, Cloud, and Compliance Teams
- Executives exploring AI-driven revenue strategies
Key Takeaways
- Understand how AI and hyper-personalization drive revenue and profit growth
- Discover how to balance data privacy, residency, and compliance with innovation on AWS-based cloud environments
- Learn how AI capabilities enhance modern marketing stacks
- Explore how personalized communication strengthens customer trust and engagement
Speakers
Associate Solutions Architect, AWS
Charmaine is a Solutions Architect at Amazon Web Services (AWS), working with Independent Software Vendors (ISVs) to build cloud-native solutions that deliver business value for their customers. She also specialises in retail and consumer packaged goods (CPG), helping organisations transform their businesses through cloud innovation.
Senior Managing Consultant, Adastra
Jaroslav is a Competency Lead for Marketing Automation & Customer Data Platforms at Adastra. He joined the company more than 17 years ago and has been helping Adastra’s customers with marketing automation and data-driven marketing implementation for the past 14 years. He has vast experience with CXP and CDP projects in Telco, Finance, Retail, Insurance, and other verticals.
Senior Solution Consultant, Meiro
With more than 15 years of experience in personalized client communication systems, Karel helps businesses implement scalable, data-driven engagement strategies. His expertise lies in transforming customer interactions into meaningful, brand-strengthening experiences. For Karel, personalization isn’t just about conversions — it’s about cultivating authentic relationships that build loyalty and long-term business success.