elina safargulova

Elina Safargulova

Eli joined Meiro to take care of digital and content marketing satisfying her passion for communications and interest in MarTech and CX. At the same time she studies psychology, loves hiking, and is a proud plant (and cat) mama.

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Latest articles

meiro raises funds led by wavemaker
News

Milestone Moment: Meiro secures strategic $3M pre-series A funding to drive global growth 🎉

16.1.2024

4 min read

Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners, with participation from angel investors at Singapore-based Angel Central. This marks Meiro’s first strategic funding round following five years of robust self-funded organic growth and profitability.

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a new approach to retail digital strategy by Paco Albie, co-founder, Digital Immersion
Marketing

Debunking the “Three Year Lie”: A New Approach to Retail Digital Strategy

14.11.2023

5 min read

If you’re one of the many marketers who has been told by an external agency partner that results from your data intelligence, personalisation and customer experience investments will take three years - consider sacking your agency. Or at least ask a series of hard questions.

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News

Meiro Recognized as One of the Top 10 Big Data Companies in Singapore of 2023

25.8.2023

2 min read

Meiro is named one of the Top 10 Big Data Companies in Singapore, acknowledged for exceptional services and solutions at the Top Asia Corporate Ball 2022/2023.

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Marketing

The power of advanced customer identity resolution in driving exceptional marketing results with CDP

14.6.2023

10 min read

Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights, engagement, and ROI are achievable. Learn how it drives CLV and ROI growth.

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Data

Data warehouse vs. CDP: What are the differences and synergistic potential

4.4.2023

3 min read

Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects your business objectives.

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Product updates

Meiro Business Explorer: New DM channel, Mobile Push, is live

15.3.2023

3 min read

To increase app retention and create marketing opportunities, businesses relying on a mobile app to interact with customers must utilize personalized push notifications.

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News

6 Ways to personalize your push notifications with CDP data insights

5.1.2023

6 min read

In this article, we present 6 best practices for personalizing mobile push notifications like a pro in 2023. Read on to learn how you can utilize data brought to you by Customer Data Platform to craft bespoke and relevant user journeys with mobile app messages.

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News

Ad efficiency in the age of connected customer data

30.6.2022

4 min read

During Big Data & AI World event, a panel of experts in adtech are discuss advertising efficiency in the post-cookie world, and what’s happening in the privacy space.

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