Composable, APPs-Ready CDP
Customer Data Platform (CDP) for Australia 🇦🇺
Your data hosted on your servers — Meiro is a real-time, composable CDP that deploys locally in Australia on your cloud of choice or on-premise, ensuring full data residency and compliance with the Australian Privacy Principles (APPs).
Hosted in any of Australian data centers
On-premise deployments available
Self-hosted / VPC deployments
Complies with APPs
Deliver Personalised Experiences Across Australian Engagement Channels
SMS
With near-universal reach via Telstra, Optus, and Vodafone Australia, SMS remains the most reliable direct channel.
Trigger purchase reminders and loyalty offers
Deliver onboarding and service notifications
Use SMS as a supporting touchpoint in omnichannel journeys
Social & Paid Media
Meta (Facebook & Instagram), Google/YouTube, TikTok dominate paid reach in Australia.
Improve targeting and attribution with conversion API
Power look-alike campaigns based on loyal customer profiles
Export cookie/email-based custom audiences to ad platforms
Live Chat
Web chat is a primary service and sales channel across Australian banking, telco, retail and utilities websites and apps.
Trigger real-time journeys from chat events (intent detected, CSAT/NPS, abandonment) and re-engage via email/SMS/ads
Seamlessly hand off to human agents in your stack (e.g., Intercom, Zendesk, Genesys, LivePerson) with full CDP context
Email remains a cornerstone of digital communication in Australia across all industries.
Deliver welcome series and personalized onboarding journeys
Build post-purchase nurturing flows that cross-sell or upsell
Extend loyalty program engagement with targeted newsletters
Most Frequently Used Out-Of-The-Box Models & Audiences
RFM Segmentation
Identify your most loyal, high-value customers and tailor VIP experiences or premium offers.
Customer Lifetime Value
Predict long-term revenue potential of each customer and allocate marketing budgets more effectively.
Churn Score
Spot at-risk customers before they leave, and trigger proactive retention journeys.
Win-Back Campaigns
Target lapsed customers with context-aware offers that maximize the chance of returning.
Dormant Customer Reactivation
Detect inactive customers and re-engage them with personalized offers.
Engagement Score
Measure activity across channels to identify your most active customers and nurture them further.
How Meiro Fits in Your Architecture
Real-Time Activation
Trigger journeys to WhatsApp, SMS, and email in real-time. Sync privacy-safe audiences to social ads and display platforms.
AI-Ready
AI is only as smart as the data you feed it. Meiro CDP fixes your data foundations so every AI-generated insight, decision, and campaign drive real business value.
Compliance with APPs
Deploy in AU regions or on-premises with zero vendor data access. Your data stays in within Australia, in your private infrastructure, meeting the strictest data sovereignty requirements.
Composable Architecture
Integrates with Unifonic, Infobip, CEQUENS, CRMs, data warehouses (BigQuery/Snowflake), analytics, marketing, and advertising platforms.
APPs Compliance & Data Protection
Flexible, AI-driven Customer Data Platform designed for enterprise-grade security, transparency, and control.
Mandates of Australian Privacy Law
Data Security
Protect personal information with technical & organisational controls, including during transfers; meet OAIC OPC breach requirements.
Data Residency
Store and process data in AU where required and govern cross-border disclosures.
Lawful Processing & Consent
Process on a lawful basis; give clear notices; capture and honour consent/preferences with auditable records.
How Meiro Complies with APPs
Deploy in AU cloud (AWS/Azure/GCP/Digital Ocean) or on-prem
Data stays in your tenancy; region-pinned processing
Aligned with OAIC & NZ OPC guidance
Audit trails + consent logs
Cross-border controls (APP 8 / IPP 12)
DSAR automation (access, correction, deletion)
No vendor data access: your data stays in your infrastructure
Google Cloud
Sydney and Melbourne regions with private networking and Australian data residency.
Digital Ocean
Sydney region for Australian hosting in your own DO VPC; suitable for AU data residency.
On-premise hosting
Maximum control and full compliance with national and sector-specific regulations.
VMware
Operate Meiro on your virtualised stack in AU facilities with full tenancy control.
Get a first-hand experience
Take Meiro for a test drive
Get a short guided tour of the Meiro Customer Data Platform. See how it works in practice—navigate the interface, explore core features, and discover AI-powered tools that let marketers build audiences and deliver personalized activation with ease.
Explore Our Customer Success Stories
Meiro vs. Traditional SaaS CDP Vendors
Traditional SaaS CDPs
How Meiro Connects to Australian Engagement Providers
Meiro CDP integrates with Australian mobile operators, CPaaS, marketing automation platforms, and ESPs to ensure reliable delivery and APP-compliant customer engagement.
Advertising platforms
High-engagement channel reaching over 8M younger and mass consumer segments.
Global social platforms (Facebook & Instagram) with broad Australian reach.
Dominant search, display, and YouTube network in Australia.
Local cpaas
Developer-friendly APIs for transactional and triggered email at scale.
Australian CPaaS for high-deliverability SMS/MMS and short codes.
Enterprise CPaaS with AU presence for omnichannel messaging and email.
Local SMS Providers
National carrier with carrier-grade SMS gateway for critical notifications.
A leading telco and long-standing partner for enterprise communication services.
Operator SMS gateway for scalable consumer messaging.