Composable, PDPA-Ready CDP
Customer Data Platform (CDP) for Singapore 🇸🇬 & SEA
Headquartered in Singapore, Meiro is a composable CDP built locally for the region’s regulated markets. Customer data stays private, compliant, and under your control—while marketing gains speed and IT keeps governance.
Deploy CDP in your own Singapore cloud or on-premise
Real-time personalised experiences, including WhatsApp
Keep data compliant with PDPA and industry guidelines
Enable marketing with IT-grade security
Deliver Personalised Experiences Across SEA Engagement Channels
WhatsApp & SMS
With WhatsApp dominating in Singapore and Southeast Asia, and SMS trusted for banking and compliance, these channels remain the fastest and most reliable way to engage customers.
Send personalised promotions, alerts, and reminders instantly
Automate onboarding, renewals, and service notifications
Deliver compliance-critical messages such as 2FA and banking alerts
Social & Paid Media
Meta (Facebook & Instagram), Google/YouTube, TikTok dominate paid reach in Singapore.
Improve targeting and attribution with conversion API
Power look-alike campaigns based on loyal customer profiles
Export cookie/email-based custom audiences to ad platforms
Live Chat
Web chat is a key service and sales channel in Singapore’s banking, telco, retail, and utilities sectors.
Trigger real-time journeys from chat interactions (intent, abandonment, CSAT/NPS)
Seamlessly hand off to human agents (Intercom, Zendesk, Genesys, LivePerson) with full CDP context
Email remains a cornerstone of digital communication, especially for personalised journeys in finance, retail, and education.
Deliver personalised onboarding and welcome journeys
Build post-purchase nurturing flows that cross-sell or upsell
Extend loyalty program engagement with targeted newsletters
Most Frequently Used Out-Of-The-Box Models & Audiences
RFM Segmentation
Identify your most loyal, high-value customers and tailor VIP experiences or premium offers.
Customer Lifetime Value
Predict long-term revenue potential of each customer and allocate marketing budgets more effectively.
Churn Score
Spot at-risk customers before they leave, and trigger proactive retention journeys.
Win-Back Campaigns
Target lapsed customers with context-aware offers that maximize the chance of returning.
Dormant Customer Reactivation
Detect inactive customers and re-engage them with personalized offers.
Engagement Score
Measure activity across channels to identify your most active customers and nurture them further.
How Meiro Fits in Your Architecture
Real-Time Activation
Trigger journeys to WhatsApp, SMS, and email in real-time. Sync privacy-safe audiences to social ads and display platforms.
AI-Ready
AI is only as smart as the data you feed it. Meiro CDP fixes your data foundations so every AI-generated insight, decision, and campaign drive real business value.
Compliance with PDPL
Deploy in Singapore or on-premises with zero vendor data access. Your data stays in within Singapore, in your private infrastructure, meeting the strictest data sovereignty requirements.
Composable Architecture
Integrates with data warehouses (BigQuery/Snowflake/Redshift/Databricks, etc.), analytics, CRM, marketing, and advertising platforms.
PDPA Compliance & Data Protection
In Singapore, enterprises must balance customer experience with PDPA and sectoral rules. Meiro helps by enabling private deployments and consent-aware data activation.
Mandates of Singapore’s Personal Data Protection Act (PDPA)
Data Security
Apply technical and organisational safeguards for storage/transfer/processing; monitor and log activity; report incidents to the PDPC.
Data Residency
Store/process data in Singapore; allow cross-border transfers only with comparable protection and documented controls.
Lawful Processing & Consent
Use a lawful basis (e.g., consent/deemed consent), give clear notices, and keep auditable consent and usage records.
How Meiro Complies with PDPA
Deployments in Singapore Cloud Regions or on-premise cloud
All personal data remains under your control within Singapore jurisdiction
Alignment with PDPA requirements and MAS Technology Risk Management Guidelines
Full auditability and consent logs to demonstrate compliance
Cross-border transfer controls where regional activation is required
Data subject rights automation (access, correction, withdrawal of consent)
No vendor data access — your data stays in your infrastructure
Cloud & Infrastructure Options in Singapore
Data sovereignty and secure hosting are key concerns under PDPA. Singapore enterprises now have multiple options to host Meiro CDP locally — ensuring compliance, security, and low latency. Deploy Meiro in your Singapore VPC (AWS/GCP/Azure), on-premise, or in local data centers — with zero vendor access to your data.
Microsoft Azure
Multiple Singapore and SEA cloud regions offering compliance with regulations.
Digital Ocean
Cost-effective cloud infrastructure with a Singapore data center.
On-premise hosting
Maximum control and full compliance with national and sector-specific regulations.
Get a first-hand experience
Take Meiro for a test drive
Get a short guided tour of the Meiro Customer Data Platform. See how it works in practice—navigate the interface, explore core features, and discover AI-powered tools that let marketers build audiences and deliver personalized activation with ease.
Explore Our Customer Success Stories
Meiro vs. Traditional SaaS CDP Vendors
Traditional SaaS CDPs
How Meiro Connects to Singapore Engagement Providers
Meiro CDP integrates directly with Singapore mobile operators, CPaaS, marketing automation platforms, and ESPs, ensuring reliable delivery and PDPA-compliant customer engagement.
Advertising platforms
Global social platforms (Facebook & Instagram) with broad Australian reach.
Dominant search, display, and YouTube network in Australia.
High-engagement channel reaching over 8M younger and mass consumer segments.
Local Email service Providers
Widely adopted ESP for SMEs and startups, with simple automation features.
Email and marketing automation platform popular in SEA for its ease of use.
Trusted by ecommerce and retail brands in SEA for email campaigns.
Local cpaas
Enterprise-grade messaging platform used for SMS and WhatsApp communication.
Omnichannel CPaaS connecting SMS, WhatsApp, and voice channels across SEA.
Messaging provider supporting large-scale SMS and WhatsApp campaign delivery.
Local SMS Providers
Mobile operator offering enterprise SMS delivery and communication services.
Telco providing reliable SMS connectivity for customer engagement.
Local network provider supporting transactional and marketing SMS messaging.