CDP for Gaming & Betting Operators
Designed for regulated and fast-moving industries, Meiro empowers gaming and betting operators to deliver personalized, real-time player experiences with private deployment — all while ensuring full compliance with data residency, privacy, and licensing requirements.
Problems We Help You Solve
High Acquisition CostsAd spend and affiliate payouts keep climbing. But can you track the true lifetime value of the players you acquire — or are you still paying for one-time depositors who don’t return?
Players Churn Too FastYou invest to acquire new players, but too many churn before you break even. Without behavioral insights and lifecycle visibility, you can’t identify when a player is about to drop off.
Missed Cross-Sell PotentialA player bets small on your sportsbook but spends big on your casino. Without unified player data, you miss the chance to cross-promote, upsell, or reward their full portfolio value.
Success Story from a Leading Global iGaming Operator
More identifiable players across casino & sportsbook
Higher CTR on personalized bonuses and game recommendations
Increase in high-value player activity driven by real-time segmentation
Client’s Problem & Meiro’s Solutions:
Player identities were fragmented across casino, live dealer, and sportsbook, making it impossible to recognize the same player or act on cross-brand behavior.
Meiro resolved player identities in real time, unlocking a unified view across all brands and products.
Generic bonuses underperformed, with low engagement and wasted marketing spend due to lack of segmentation and timing.
Meiro enabled real-time personalization, sending relevant offers at the right moment and increasing CTR 2.1×.
Churn among early-stage players was high, with teams unable to predict dropout or intervene early.
Meiro activated lifecycle journeys, identifying churn risk and triggering onboarding nudges, deposit incentives, and reactivation messages.
High acquisition costs, with difficulty distinguishing valuable players from one-time depositors.
Meiro connected acquisition data with player behavior, enabling smarter targeting and improving addressability by 42%.
What Makes Meiro The Best Customer Data Platform for The iGaming Industry
Stay regulation-proof
Compliance isn’t optional — it’s survival. With Meiro, you stay ahead of evolving regulations like GDPR, AML, and regional gaming laws without slowing down operations. Our flexible hosting adapts to every jurisdiction, giving you peace of mind while you focus on growth.
Most Advanced Graph-Based Identity Management
Your players aren’t just data points, they’re relationships waiting to be understood. Meiro connects every spin, bet, and deposit into one living profile that reveals true player value and hidden risk. Detect duplicates, uncover high rollers, and act on real-time behavioral insights across all your brands.
Segment the Players Who Actually Bring Revenue
Most operators bleed money because they blast the same offers to everyone, wasting bonuses on low-value players while high-value ones slip through the cracks. Meiro fixes this by giving you real-time, behavior-based segments that spotlight players who actually deposit, convert, and grow your revenue.
Learn more about Smart Segmentation
Nurture Customer Loyalty & Prevent Churn
Every player lost too soon is profit left on the table. Meiro helps you spot early signs of churn using real behavioral signals, then trigger personalized offers or VIP treatment at the right moment. Turn unpredictable retention into a predictable growth engine.
Complete Data Control with Private Deployment
Your data is your most valuable asset, don’t let it leave your control. Host Meiro in your private cloud or on-premise environment to ensure complete data sovereignty and auditability. Protect player trust while meeting the strictest security and privacy standards worldwide.
CDP Use Cases for iGaming, Affiliates, and Platform Providers
Anonymous visitor personalization
Retarget returning anonymous web visitors with personalized content to improve likelihood of conversion.
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Next-Best-Offer (NBO)
Identify customer affinity and propensity for product adoption by analyzing and activating cross-device and cross-channel user behavior.
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Churn management
Leverage behavior signals from multiple devices to create rich customer identity and offer your customers only the most relevant products.
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Here’s How Meiro is Different from Other CDPs
Deploy Meiro Anywhere
For gaming operators who demand full control, compliance, and speed, Meiro offers private cloud and on-premise deployments across AWS, Azure, GCP, and more.
Real-Time CX
Deliver in-the-moment personalization with the full context of each player, enhancing both engagement and retention.
Journey Management
Design player journeys that adapt dynamically — from onboarding to loyalty loops.
Analytics & Reporting
Turn data into insight — and insight into player value.
