OneTrust

In today's complex data landscape, enterprises face a dual challenge: delivering highly personalized customer experiences while rigorously upholding data privacy and compliance. The Meiro + OneTrust integration isn't just an advantage; it's a strategic imperative that transforms how businesses manage customer data and build lasting trust.

Why This Integration Matters

This integration seamlessly unifies customer data and customer consent. It brings together the intelligence of a Customer Data Platform with the assurance of a robust Consent and Preference Management platform. This means:

Enhanced Trust & Transparency:
Consent changes in OneTrust are instantly reflected in Meiro profiles. Your audiences are always compliant, automatically. Honoring preferences instantly and across all channels builds trust and fosters long-term loyalty.

Precision Personalization, Privacy-First:
Meiro CDP unifies data into a single, golden record. Enriched with OneTrust consent, you can activate personalized experiences that automatically respect privacy choices. This converts consent strings into clear attributes for powerful segments and revenue.

Automated Compliance & Risk Mitigation:
This creates a fully auditable, automated system. Eliminate manual data suppression and human error. Maximize campaign reach to your fully consented audience and market with peace of mind.

Optimized Data Activation & Increased Lifetime Value:
Reduce unsubscribe rates and boost engagement with relevant communications. Loyal, trusting customers drive more business, more often.

What You Can Do with This Integration: Practical Applications

The synergy between Meiro CDP and OneTrust unlocks key capabilities:

Consent-Driven Segmentation:
Dynamically segment customers based on OneTrust consent choices. Build audiences for deep behavioral analysis or target users on preferred channels.

Personalized, Consent-Aware Journeys:
Deliver tailored experiences and recommendations when consent is granted. Automatically exclude users from data syncs to ad platforms when consent is denied, preventing data leakage and compliance risks.

Auditable Data Governance:
Your master record of choice stays flawless. Preferences updated via Meiro campaigns instantly update OneTrust, guaranteeing accurate central consent records.

Flexible Architecture:
Connects in real-time for instant campaign decisions and integrates with your data warehouse (Snowflake, Databricks) for compliant analytics.

How Data Flows and Creates Value

The integration seamlessly connects Meiro CDP and OneTrust, unifying customer data and customer consent.

Consent Flow into Meiro CDP:

Consent changes from OneTrust (cookie banners, preference centers, forms) are ingested by Meiro CDP via webhooks and batch API. This ensures your marketing is always powered by live, compliant consent data. Consent data becomes critical attributes within the Meiro Customer Profile.

Data Flow from Meiro CDP to OneTrust:

When preferences are updated through a Meiro-powered campaign, Meiro instantly updates OneTrust. This guarantees your central record of customer consent is always accurate.

This integrated flow enables powerful:

• Segmentation: e.g., "All users opted-in to Email".
• Activations: Powering email campaigns, ad audience syncs, and personalized web content.