Wall of love 🧡

Meiro simplifies the view of large amounts of customer data. Subsequent segmentation and identity unification features allow for better and faster creation of targeted campaigns.

If I am thinking about CDP topic and about how it should look like within the company, I truly believe that Meiro and their platform is so called benchmark. They have a team of professionals that make onboarding smooth for colleagues in company. They respond quickly on questions. They provide a great guidance and I can honestly say that their knowledge in area of personalization and CDP comes from huge experience.

We have multiple brands in our company, and thanks to Meiro identity stitching, we are able to work with our users across our brands and get to know them better. Let's not forget about support we have from Meiro itself. Colaboration with team in Meiro is on top level - great tech, data and business support.

I like that with Meiro, all the data points are provided by us, as they can work with our own internal data as well as event tracking on our applications. This gives us a lot of control over our data and ensures consistent data definitions for building segments. It has really helped empower our teams to create their own audiences, segment users for more personalized marketing, and supercharge our product personalization efforts!

We got Meiro CDP running in Q1 of 2024, so it is still settling down. However, in the short time using the platform, I clearly see the added value it has brought to our work with customers' data. The identity stitching thing simply works, it is quite flexible to our needs and really brings great context about our customers. Thanks to that, we are able to target our audiences with a much clearer approach.

Overall, the solution is very robust & provides our marketing team the possibility to target & retarget with efficient data-driven segments & activations, helping us save a lot on the expenses of paid media.