LinkedIn Ads

The LinkedIn Ads Audience Loader enables businesses to connect with professional audiences on LinkedIn by leveraging first-party customer data. Integrated with Meiro’s Customer Data Platform (CDP), this tool streamlines the process of creating and managing audience segments for highly targeted campaigns.

The loader processes and validates data from a CSV file, hashing emails if needed, and securely uploads it to LinkedIn’s Data Management Platform (DMP). Whether creating a new audience or updating an existing one, the integration ensures your ads reach the right users at the right time.

Business Value in CDP

When connected to Meiro CDP, the LinkedIn Ads Loader empowers marketing teams to:

✅ Unify and analyze cross-channel customer data. ✅ Build custom segments based on behavior, demographics, and interactions. ✅ Sync audience segments directly to LinkedIn for activation. ✅ Run personalized ad campaigns with better targeting and ROI.

For example, businesses can retarget users who visited a product page but didn’t convert, or upsell to existing customers based on past purchases.

Learn more about this connecter in our documentation.