Webinars

Behind every personalized campaign, every accurate customer insight, and every measurable marketing impact lies one core capability—identity resolution. It’s what turns fragmented, anonymous data points into a unified, living customer profile that marketers can actually act on. In this session, Karel Holub, Senior Solution Engineer at Meiro, will take you deep inside how Meiro’s identity graph works—resolving identities across devices, sessions, and channels to create a Single Customer View that updates in real time.

Join us for a session on balancing personalization with data privacy and compliance, exploring how AWS-powered composable CDPs enable AI-driven personalization while meeting local standards, followed by a live Q&A on secure data management and overcoming compliance challenges.

Discover the most overlooked yet impactful customer journeys, and learn how to turn them into loyalty-driving moments using data, automation, and personalization.

Learn how behavioral economics can help you personalise customer journeys, reduce friction, and boost conversions across channels.

Join this webinar to discover expert tactics in tracking and activating anonymous visitors using first-party data and gain actionable insights from real-world case studies.

Join this webinar to explore key developments in personalized CX, AI-driven marketing transformation, and the evolving role of Customer Data Platforms (CDPs) within the Martech ecosystem.

Learn how Customer Data Platforms (CDP) can help you build consistent customer journeys across channels and personalize experiences in real-time.

Join us for the webinar where you’ll learn best practices on crafting the perfect customer journey through a Customer Data Platform (CDP).

Join us for the “2024 Digital Marketing Must-haves" webinar, where participants will gain an understanding of the top trends shaping the customer journey in 2024, together with actionable steps to leverage these trends and level up your digital marketing strategy.

Brick & mortar profits are declining by up to 70% and eCommerce is growing rapidly at 129% YoY. It is no longer a matter of “if” or “when”, but “how” a retailer can go digital effectively. In addition to that, retailers face another challenge – the 3rd party cookie ban.

E-mail marketing si v marketingovém mixu stále drží jedno z nejlepších ROI. V minulém roce jsme zaznamenali nejen nárůst emailové komunikace, ale i první zprávy o změnách v trackování uživatelů kvůli blokování cookies třetích stran.

The shift away from cookies had already started in 2018 with two-thirds of cookies getting rejected by web browsers. It only became more intense when Google announced in January 2020 to ban all third-party cookies.

Join our marketing gurus form Meiro and British American Tabacco

Trends in customer behaviour have changed since the start of the COVID-19 pandemic.