Webinars

Discover the most overlooked yet impactful customer journeys, and learn how to turn them into loyalty-driving moments using data, automation, and personalization.

Learn how behavioral economics can help you personalise customer journeys, reduce friction, and boost conversions across channels.

Join this webinar to explore key developments in personalized CX, AI-driven marketing transformation, and the evolving role of Customer Data Platforms (CDPs) within the Martech ecosystem.

Join this webinar to learn how to balance the potential of AI experimentation in marketing while gaining a measurable ROI.

Discover how customer data can drive successful AI initiatives, enable real-time customer engagement, and learn best practices for ensuring data privacy and compliance.

Brick & mortar profits are declining by up to 70% and eCommerce is growing rapidly at 129% YoY. It is no longer a matter of “if” or “when”, but “how” a retailer can go digital effectively. In addition to that, retailers face another challenge – the 3rd party cookie ban.

E-mail marketing si v marketingovém mixu stále drží jedno z nejlepších ROI. V minulém roce jsme zaznamenali nejen nárůst emailové komunikace, ale i první zprávy o změnách v trackování uživatelů kvůli blokování cookies třetích stran.

The shift away from cookies had already started in 2018 with two-thirds of cookies getting rejected by web browsers. It only became more intense when Google announced in January 2020 to ban all third-party cookies.

Gartner showed that 44 % of marketers participated in the recent martech study said they’re unable to measure marketing ROI.

Join our marketing gurus form Meiro and British American Tabacco

Trends in customer behaviour have changed since the start of the COVID-19 pandemic.