Resources library

The CDP landscape is evolving quickly — and in 2026, the gap between “owning a CDP” and achieving real commercial impact will be wider than ever. This session will help organisations cut through the noise and make confident, future-proof decisions. We’ll explore the critical questions every business should ask before choosing a CDP, including data architecture, identity resolution, governance, real-time activation, and the ability to drive revenue from day one.

Behind every personalized campaign, every accurate customer insight, and every measurable marketing impact lies one core capability—identity resolution. It’s what turns fragmented, anonymous data points into a unified, living customer profile that marketers can actually act on. In this session, Karel Holub, Senior Solution Engineer at Meiro, will take you deep inside how Meiro’s identity graph works—resolving identities across devices, sessions, and channels to create a Single Customer View that updates in real time.

Modern financial institutions need to personalize at scale—without compromising security, governance, or data residency. Regulatory requirements, legacy infrastructures, and customer expectations make this a challenging task. In this session, we’ll show how the banking industry uses Meiro CDP to unify data from diverse sources, resolve complex identities, and orchestrate personalized journeys across channels in real time without compromising security.

Discover how Customer Data Platforms (CDPs) are reshaping marketing in the banking and finance sector — and how your institution can stay compliant while delivering real-time, personalized experiences.

In a world where customers expect more than just products, it’s crucial to create experiences that truly resonate. This interactive masterclass is designed to teach you how to craft impactful customer journeys that convert.

The race to leverage AI is on—but most marketing teams are still stuck writing SQL, chasing down data analysts, or exporting spreadsheets into dashboards that no one reads. In reality, they’re grappling with several challenges: overwhelming amounts of customer data, limited insights, and constant pressure to execute faster. That’s where Meiro AI Agents come in.

Join us for a session on balancing personalization with data privacy and compliance, exploring how AWS-powered composable CDPs enable AI-driven personalization while meeting local standards, followed by a live Q&A on secure data management and overcoming compliance challenges.

Discover the most overlooked yet impactful customer journeys, and learn how to turn them into loyalty-driving moments using data, automation, and personalization.

Learn how behavioral economics can help you personalise customer journeys, reduce friction, and boost conversions across channels.

Meiro CDP gave KB a composable solution that went beyond campaign use cases—combining data collection, identity resolution, and segmentation with native integration into KB’s BI stack and data warehouse.

Join this webinar to discover expert tactics in tracking and activating anonymous visitors using first-party data and gain actionable insights from real-world case studies.

Join this webinar to explore key developments in personalized CX, AI-driven marketing transformation, and the evolving role of Customer Data Platforms (CDPs) within the Martech ecosystem.

Discover how data partnerships are reshaping financial services by enabling businesses to reach and engage customers more effectively while navigating stricter privacy regulations.

Join this webinar and learn how to make an informed decision on choosing and implementing the right Customer Data Platform to guarantee a fast return on technology investment.

Join this webinar to discover how banks can use a Customer Data Platform (CDP) to create high-converting customer experiences.

In this webinar, we’ll break down the key metrics that define CDP success in banking, from increased conversion rates on financial products to improved ROAS across digital campaigns.

Join us for this webinar to learn how to navigate the key aspects of implementing a CDP effectively and efficiently.

Learn how Customer Data Platforms (CDP) can help you build consistent customer journeys across channels and personalize experiences in real-time.

Join us for the webinar where you’ll learn best practices on crafting the perfect customer journey through a Customer Data Platform (CDP).

Join this high impact webinar to learn best practices for CDP selection, implementation, and optimization to achieve a single customer view, efficiently measure ROI, and maximize the profitization of your data strategy.

Join us for an insightful Live Meiro CDP Demo to see how a Customer Data Platform (CDP) can revolutionize your approach to data-driven marketing and improve ROI.

Join us for an exclusive Live Meiro CDP Demo to see how a Customer Data Platform (CDP) can revolutionize your approach to data-driven marketing.

Learn how Meiro helped European travel agency brands boost campaign performance, customer loyalty, and marketing profitability.

Join this webinar to learn how to balance the potential of AI experimentation in marketing while gaining a measurable ROI.

Get this comprehensive, straightforward resource that demystifies the process of adopting a Customer Data Platform and equips you with the knowledge to make a purchase decision that will benefit your organisation for years to come.

Discover how customer data can drive successful AI initiatives, enable real-time customer engagement, and learn best practices for ensuring data privacy and compliance.

Join us for the “2024 Digital Marketing Must-haves" webinar, where participants will gain an understanding of the top trends shaping the customer journey in 2024, together with actionable steps to leverage these trends and level up your digital marketing strategy.

Transform CX with hyper personalization that will help you make the right decisions in long term.

Learn how the bank improved campaign performance and customer acquisition.

Prepare for the cookie apocalypse and arm yourself with the newest knowledge about the cookie topic.

Brick & mortar profits are declining by up to 70% and eCommerce is growing rapidly at 129% YoY. It is no longer a matter of “if” or “when”, but “how” a retailer can go digital effectively. In addition to that, retailers face another challenge – the 3rd party cookie ban.

E-mail marketing si v marketingovém mixu stále drží jedno z nejlepších ROI. V minulém roce jsme zaznamenali nejen nárůst emailové komunikace, ale i první zprávy o změnách v trackování uživatelů kvůli blokování cookies třetích stran.

magine a place where branches and operations centres are staffed by robots instead of humans, where everyone from high-net-worth individuals to university students are taking financial/insurance advice from an AI app on a smart device

The shift away from cookies had already started in 2018 with two-thirds of cookies getting rejected by web browsers. It only became more intense when Google announced in January 2020 to ban all third-party cookies.

Gartner showed that 44 % of marketers participated in the recent martech study said they’re unable to measure marketing ROI.

Join our marketing gurus form Meiro and British American Tabacco

Trends in customer behaviour have changed since the start of the COVID-19 pandemic.