CDP use case across industries

Unify customer data across your business units and products under a single customer view.

Reengage and convert unauthenticated users with web personalization thanks to 1st-party tracking.

Don't lose users during the registration process and remind them to finish the remaining steps in order to gain benefits from your service.

Engage your users in real-time and inform them about the relevant content.

Increase your subscriber base, collect more data, and connect with your customers to offer them personalized content

Mitigate risks by identifying potential fraudulent activities through real-time analysis of customer behaviors and anomaly detection.

Engage your users in real-time and respond quickly to the dynamic nature of their environment.

Improve your conversion rates by prioritizing the best leads.

Improve application rates by focusing your customer service efforts on warm leads.

Leverage the customer data gathered online to transform it into a valuable tool for your branch representatives or customer service assistants.

Don't lose users during the application process, and remind them to finish the remaining steps.

Proactively prevent customer churn by offering them attractive coupons to compensate for their low satisfaction score and thus improve your NPS.

Enhance your customer experience by collecting feedback and improving your business to meet customer expectations.

After a recent purchase, reward your customers with a coupon or a recommendation for a complementary product to re-engage and encourage them to repeat the purchase.

Don't miss the opportunity to enroll users in your loyalty program to engage them further, make them feel pampered, and increase their CLV and brand loyalty.

Show your appreciation and encourage repeat business by offering a special promotion to celebrate your customers' first purchase anniversary.

Apps show a strikingly higher engagement and retention than websites. Increase the number of your app installs, benefit from higher CLV, and enrich your user data.

Improve your customer engagement and loyalty by promoting your loyalty program.

Gain a deep understanding of your customers at different stages of their lifecycle and tailor offers and experiences to their specific needs and preferences, ultimately improving customer lifetime value (CLV).

Boost sales by notifying your customers whenever the price drops on products they have shown interest in.

Keep your customers in the loop and boost sales by notifying them when their favorite products are back in stock.

Let users know that a product they have wishlisted or added to their basket is about to go out of stock, and they should not miss out.

Offer relevant complementary products to customers that are going through the checkout process or after they have purchased.

Personalize offers and recommendations based on customers’ spending habits and budgets to optimize conversion rates and CLV.

Send automated timely confirmation messages about customers' purchases and orders.

Encourage your users to make their first purchase by offering them a one-time discount, free delivery, or a promo code.

Use customer data across web, app, and other touch points consolidated in the CDP to personalize in-app user experience.

Most users leave without converting. Personalize an exit popup to nudge users to convert before they have left your website or app.

Turn browsing into buying with targeted marketing messages that nudge customers to purchase the products they showed interest in.

Build trust with customers and improve reach of direct marketing campaigns with a Double Opt-in (DOI) system for receiving consent.

Increase engagement by displaying relevant content recommendations to returning users.

Improve budget efficiency and unlock deeper insights into your customers.

Leverage every customer interaction to rank them in real time and use these attributes in segmentation and campaign targeting.

Create 360 customer profiles that unify user data across different domains, platforms, or brands.

Stop wasting ad budgets with ineffective and irrelevant campaigns. Suppress already converted or unfit audiences from targeting to ensure ad relevance and maximum conversion rates.

Capture your best customers in segments and model lookalike audiences off them for more efficient lead-generation campaigns and ad performance.

As sole owners of audience data, publishers can create and sell inventories to brands willing to pay for display ads via direct buy or programmatic ecosystem.

Increase revenues by monetizing premium content with paid subscription sales.

Keep your customers loyal by offering them benefits tailored to their preferences and encourage them to re-purchase.

Don't let abandoned carts become missed opportunities – recover lost sales with personalized reminders!

Proactively prevent churning and increase customer loyalty with personalized campaigns to increase customer engagement.

Keep your customers loyal and make them come back for more with timely reminders to replenish their favorite products!

Increase customer satisfaction and loyalty by recommending relevant, high-margin products based on their purchase history and browsing behavior.

Increase your user engagement by up to 60% with personalization of website, app, and marketing communications.

Determine the best timing for offering your clients relevant services based on their product ownership and behavioral signals.