CDP use case across industries

The ultimate gallery of top-performing B2B and B2C CDP use cases for marketing and business users.

maginifier
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Personalize CX to anonymous visitors

Reengage and convert unauthenticated users with web personalization thanks to 1st-party tracking.

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Churn management

Proactively prevent churning and increase customer loyalty with personalized campaigns to increase customer engagement.

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Product recommendations

Increase customer satisfaction and loyalty by recommending relevant, high-margin products based on their purchase history and browsing behavior.

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Price drop alerts

Boost sales by notifying your customers whenever the price drops on products they have shown interest in.

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Low stock notifications

Let users know that a product they have wishlisted or added to their basket is about to go out of stock, and they should not miss out.

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Order confirmation

Send automated timely confirmation messages about customers' purchases and orders.

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Lead prioritization

Improve your conversion rates by prioritizing the best leads.

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Online-to-offline attribution

Improve budget efficiency and unlock deeper insights into your customers.

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Single customer view across multiple domains

Create 360 customer profiles that unify user data across different domains, platforms, or brands.

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Golden record of customer

Unify customer data across your business units and products under a single customer view.

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Abandoned basket

Don't let abandoned carts become missed opportunities – recover lost sales with personalized reminders!

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Reward customer loyalty by offering them personalized benefits such as free shipping or returns

Keep your customers loyal by offering them benefits tailored to their preferences and encourage them to re-purchase.

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Optimize ad performance and spend through suppression

Stop wasting ad budgets with ineffective and irrelevant campaigns. Suppress already converted or unfit audiences from targeting to ensure ad relevance and maximum conversion rates.

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Monetize 1st-party audience data

As sole owners of audience data, publishers can create and sell inventories to brands willing to pay for display ads via direct buy or programmatic ecosystem.

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Recommendations based on price-sensitivity

Personalize offers and recommendations based on customers’ spending habits and budgets to optimize conversion rates and CLV.

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Product replenishment

Keep your customers loyal and make them come back for more with timely reminders to replenish their favorite products!

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Monetize on premium subscriptions

Increase revenues by monetizing premium content with paid subscription sales.

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Next-Best-Offer (NBO)

Determine the best timing for offering your clients relevant services based on their product ownership and behavioral signals.

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Personalize customer experience

Increase your user engagement by up to 60% with personalization of website, app, and marketing communications.

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Incomplete registration

Don't lose users during the registration process and remind them to finish the remaining steps in order to gain benefits from your service.

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Personalize 'breaking news' notifications

Engage your users in real-time and inform them about the relevant content.

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Turn returning visitors into subscribers

Increase your subscriber base, collect more data, and connect with your customers to offer them personalized content

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Risk management

Mitigate risks by identifying potential fraudulent activities through real-time analysis of customer behaviors and anomaly detection.

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Customize notifications based on weather conditions

Engage your users in real-time and respond quickly to the dynamic nature of their environment.

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Lead picking

Improve application rates by focusing your customer service efforts on warm leads.

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Empower customer service with customer behavior data

Leverage the customer data gathered online to transform it into a valuable tool for your branch representatives or customer service assistants.

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Incomplete application notification

Don't lose users during the application process, and remind them to finish the remaining steps.

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Win back dissatisfied customers

Proactively prevent customer churn by offering them attractive coupons to compensate for their low satisfaction score and thus improve your NPS.

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Request feedback

Enhance your customer experience by collecting feedback and improving your business to meet customer expectations.

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Promo code to complement an offline purchase

After a recent purchase, reward your customers with a coupon or a recommendation for a complementary product to re-engage and encourage them to repeat the purchase.

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Increase loyalty program sign-up rate

Don't miss the opportunity to enroll users in your loyalty program to engage them further, make them feel pampered, and increase their CLV and brand loyalty.

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First purchase anniversary

Show your appreciation and encourage repeat business by offering a special promotion to celebrate your customers' first purchase anniversary.

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Incentivize app downloads

Apps show a strikingly higher engagement and retention than websites. Increase the number of your app installs, benefit from higher CLV, and enrich your user data.

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Boost loyalty program engagement

Improve your customer engagement and loyalty by promoting your loyalty program.

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Customer lifecycle management

Gain a deep understanding of your customers at different stages of their lifecycle and tailor offers and experiences to their specific needs and preferences, ultimately improving customer lifetime value (CLV).

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Back-in-stock notifications

Keep your customers in the loop and boost sales by notifying them when their favorite products are back in stock.

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Up-sell & Cross-sell with complimentary products

Offer relevant complementary products to customers that are going through the checkout process or after they have purchased.

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Incentive for the first purchase

Encourage your users to make their first purchase by offering them a one-time discount, free delivery, or a promo code.

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In-app personalization

Use customer data across web, app, and other touch points consolidated in the CDP to personalize in-app user experience.

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Personalized exit-intent pop-ups

Most users leave without converting. Personalize an exit popup to nudge users to convert before they have left your website or app.

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Shopping intention

Turn browsing into buying with targeted marketing messages that nudge customers to purchase the products they showed interest in.

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Double opt-in

Build trust with customers and improve reach of direct marketing campaigns with a Double Opt-in (DOI) system for receiving consent.

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Content recommendation

Increase engagement by displaying relevant content recommendations to returning users.

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RFM analysis and scoring

Leverage every customer interaction to rank them in real time and use these attributes in segmentation and campaign targeting.

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Expand reach and discover more leads

Capture your best customers in segments and model lookalike audiences off them for more efficient lead-generation campaigns and ad performance.

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