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Product updates

May Update: Analyse cross-device customers' journeys in one view

27.5.2024

2 min read

Introducing the newest feature, Funnels, a no-code analytical tool to help you understand cross-device customer journeys and optimise the performance of your marketing campaigns.

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product update - mobile push
Product updates

March update: Better version of Mobile Push

19.3.2024

2 min read

This upgrade focused on the Mobile Push channel, streamlining your campaign management and adding functionality for optimizing both customer experience and engagement.

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product updates of 2023 meiro CDP
Product updates

The best of 2023: Recap of great product innovations

17.1.2024

6 min read

In 2023, we concentrated on enhancing activation features within our data management technology. These updates underscore our dedication to expanding marketing automation capabilities and delivering impactful omnichannel communication. Throughout the year, we introduced key innovations like Mobile Push, a revamped User Interface, Email Channel integration, and an AI-powered content assistant.

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meiro raises funds led by wavemaker
News

Milestone Moment: Meiro secures strategic $3M pre-series A funding to drive global growth 🎉

16.1.2024

4 min read

Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners, with participation from angel investors at Singapore-based Angel Central. This marks Meiro’s first strategic funding round following five years of robust self-funded organic growth and profitability.

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how to max ROI of CDP
Marketing

How to maximize ROI of a Customer Data Platform through incremental revenue

12.12.2023

7 min read

Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in marketing. This blog explores how a well-implemented CDP can drive significant growth, delivering tangible results across industries.

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lookalike segment cdp
Product updates

New feature to help find more customers: Lookalike Segments

6.12.2023

3 min read

Meiro’s Lookalike Segments are made to broaden your marketing initiatives' reach, relevance, and Conversion Rates by leveraging CDP attributes and historical behavior to find more users within your CDP database who share characteristics similar to your target audience profiles, enhancing the precision of your targeting.

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Data

Data warehouse vs. CDP: What are the differences and synergistic potential

19.11.2023

3 min read

Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects your business objectives.

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meiro product updates 2023
Product updates

Meiro product milestones: recap of H1 2023

19.11.2023

3 min read

Discover Meiro's strides in H1 2023: 20 new features, enhanced UI, real-time notifications, seamless data integration & AI-driven content. Shaping experiences, one innovation at a time.

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News

Meiro Recognized as One of the Top 10 Big Data Companies in Singapore of 2023

19.11.2023

2 min read

Meiro is named one of the Top 10 Big Data Companies in Singapore, acknowledged for exceptional services and solutions at the Top Asia Corporate Ball 2022/2023.

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News

6 Ways to personalize your push notifications with CDP data insights

19.11.2023

6 min read

In this article, we present 6 best practices for personalizing mobile push notifications like a pro in 2023. Read on to learn how you can utilize data brought to you by Customer Data Platform to craft bespoke and relevant user journeys with mobile app messages.

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News

Ad efficiency in the age of connected customer data

19.11.2023

4 min read

During Big Data & AI World event, a panel of experts in adtech are discuss advertising efficiency in the post-cookie world, and what’s happening in the privacy space.

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Business

Meiro | Our Manifesto

19.11.2023

4 min read

Our team has been working with data for years, and we’ve heard the same refrain time and time again from marketers: They need a real solution to their data problems. They know they have “big” data, they know that they know quite a bit about their customers, but they don’t have the tools to activate that data to actually reach audiences as individuals with unique messages.

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