meiro raises funds led by wavemaker
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Milestone Moment: Meiro secures strategic $3M pre-series A funding to drive global growth 🎉

16.1.2024

4 min read

Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners, with participation from angel investors at Singapore-based Angel Central. This marks Meiro’s first strategic funding round following five years of robust self-funded organic growth and profitability.

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Product updates
product updates of 2023 meiro CDP

The best of 2023: Recap of great product innovations

16.1.2024

6 min read

In 2023, we concentrated on enhancing activation features within our data management technology. These updates underscore our dedication to expanding marketing automation capabilities and delivering impactful omnichannel communication. Throughout the year, we introduced key innovations like Mobile Push, a revamped User Interface, Email Channel integration, and an AI-powered content assistant.

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how to max ROI of CDP

How to maximize ROI of a Customer Data Platform through incremental revenue

11.12.2023

7 min read

Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in marketing. This blog explores how a well-implemented CDP can drive significant growth, delivering tangible results across industries.

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lookalike segment cdp

New feature to help find more customers: Lookalike Segments

6.12.2023

3 min read

Meiro’s Lookalike Segments are made to broaden your marketing initiatives' reach, relevance, and Conversion Rates by leveraging CDP attributes and historical behavior to find more users within your CDP database who share characteristics similar to your target audience profiles, enhancing the precision of your targeting.

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Data warehouse vs. CDP: What are the differences and synergistic potential

12.11.2023

3 min read

Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects your business objectives.

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meiro product updates 2023

Meiro product milestones: recap of H1 2023

16.8.2023

3 min read

Discover Meiro's strides in H1 2023: 20 new features, enhanced UI, real-time notifications, seamless data integration & AI-driven content. Shaping experiences, one innovation at a time.

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The power of advanced customer identity resolution in driving exceptional marketing results with CDP

21.6.2023

10 min read

Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights, engagement, and ROI are achievable. Learn how it drives CLV and ROI growth.

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Meiro Recognized as One of the Top 10 Big Data Companies in Singapore of 2023

23.3.2023

2 min read

Meiro is named one of the Top 10 Big Data Companies in Singapore, acknowledged for exceptional services and solutions at the Top Asia Corporate Ball 2022/2023.

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Meiro Business Explorer: New DM channel, Mobile Push, is live

6.2.2023

3 min read

To increase app retention and create marketing opportunities, businesses relying on a mobile app to interact with customers must utilize personalized push notifications.

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6 Ways to personalize your push notifications with CDP data insights

3.2.2023

6 min read

In this article, we present 6 best practices for personalizing mobile push notifications like a pro in 2023. Read on to learn how you can utilize data brought to you by Customer Data Platform to craft bespoke and relevant user journeys with mobile app messages.

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Ad efficiency in the age of connected customer data

23.1.2023

4 min read

During Big Data & AI World event, a panel of experts in adtech are discuss advertising efficiency in the post-cookie world, and what’s happening in the privacy space.

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