July Update: Better version of Mobile SDK

In G2's Summer 2024 report, Meiro was awarded multiple "High Performer" badges and an "Easiest To Do Business With" badge! This achievement in the Customer Data Platform (CDP) category comes from Meiro’s exceptional satisfactory ratings and is a testimony to our client-centric approach.

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Introducing the newest feature, Funnels, a no-code analytical tool to help you understand cross-device customer journeys and optimise the performance of your marketing campaigns.

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This upgrade focused on the Mobile Push channel, streamlining your campaign management and adding functionality for optimizing both customer experience and engagement.

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Meiro’s Lookalike Segments are made to broaden your marketing initiatives' reach, relevance, and Conversion Rates by leveraging CDP attributes and historical behavior to find more users within your CDP database who share characteristics similar to your target audience profiles, enhancing the precision of your targeting.

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Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners, with participation from angel investors at Singapore-based Angel Central. This marks Meiro’s first strategic funding round following five years of robust self-funded organic growth and profitability.

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In 2023, we concentrated on enhancing activation features within our data management technology. These updates underscore our dedication to expanding marketing automation capabilities and delivering impactful omnichannel communication. Throughout the year, we introduced key innovations like Mobile Push, a revamped User Interface, Email Channel integration, and an AI-powered content assistant.

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Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in marketing. This blog explores how a well-implemented CDP can drive significant growth, delivering tangible results across industries.

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Discover Meiro's strides in H1 2023: 20 new features, enhanced UI, real-time notifications, seamless data integration & AI-driven content. Shaping experiences, one innovation at a time.

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If you’re one of the many marketers who has been told by an external agency partner that results from your data intelligence, personalisation and customer experience investments will take three years - consider sacking your agency. Or at least ask a series of hard questions.

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Meiro is named one of the Top 10 Big Data Companies in Singapore, acknowledged for exceptional services and solutions at the Top Asia Corporate Ball 2022/2023.

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Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today's web world?

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